In La Jaira de Ana, we work every day to honor the Canarian tradition, taking care of our land and our animals. That effort has been rewarded with an award that makes us immensely happy and validates our philosophy: our ‘Los Quesitos de Anabel’ have been honored with the distinction for the Best Image and Presentation in the prestigious Official Agrocanarias Cheese Contest 2025, and we have also been awarded the Bronze for packaging design in the prestigious Pentawards 2025!
The Packaging that Connects with the Essence of La Jaira de Ana
Packaging is not just a wrapper; it’s the first impression, it’s the way we present our soul. When you see a picture of a cheese, I want you to know exactly where it comes from and who produces it.
The Secret Behind the Success: Photographing Our Jairas
The winning design reflects exactly who we are: an honest, family project deeply connected with our animals. The secret of this winning image is them: our jairas (goats).
The design, developed by the IRÜBI studio, uses real photographs of our free-roaming goats on a clean background, identifying each variety with a bright color. It is a declaration of principles: transparency and animal welfare.
We want you, when you pick up ‘Los Quesitos de Anabel’, to feel like you are taking a piece of our farm to your table. This design is a tribute to them, the true producers of the raw material we love so much.
Agrocanarias 2025: A Seal of Canarian Quality and Commitment
The Official Agrocanarias Cheese Contest is the highest reference for quality and excellence within our Archipelago. Being recognized in this contest is a validation of the quality of our products, made with premium raw materials in our cheesemaking facility in Agüimes.
What Does Winning the Best Image and Presentation Award Mean?
This specific award highlights the strategic design and communication capacity of the packaging. It doesn’t just reward beauty or creativity, but the ability to distinguish the Canarian product at the point of sale.
For us, it means we have effectively communicated our values: respect for the animal, local production, and the young, innovative spirit of La Jaira de Ana.
As pointed out by the Councillor of Agriculture of the Government of the Canary Islands, Narvay Quintero, design and packaging are crucial for consumers to distinguish the products of our agri-food sector. We are proud to contribute to the visibility and prestige of Canarian production.
La Jaira de Ana: Beyond Cheese, A Responsible Tourism Model
La Jaira de Ana was born in 2002 and redefined in 2020 with a clear mission: to generate a positive impact on people and our environment. We want society, especially families and younger generations, to understand the importance of the primary sector.
Animal Welfare and Environmental Education as Pillars
Our experiences are focused on direct contact with nature:
Environmental Education: We offer school excursions, workshops, and summer camps with rural and environmental activities.
Animal Welfare: Our animals live in an environment designed for their well-being. Activities such as the Milking Workshop (Taller de Ordeño) or the Fostering/Sponsorship of a Jaira (Apadrinamiento de una Jaira) foster respect and affection for rural life.
Aligned with SDGs and Local Consumption
We are a project firmly committed to sustainability and the Sustainable Development Goals (SDGs). Our model promotes local consumption, respect for biodiversity, and cultural roots (arraigo cultural). Thanks to this commitment, we already hold recognition from ECOISLA and the FADEMUR RESPONSIBLE LABEL.
Live the La Jaira de Ana Experience: Visit Us
This award motivates us to continue working with passion for what is ours. We want to invite you to come and see for yourself the quality and values behind this great project.
Come and Meet Us: Book a family visit, sign up for our cheesemaking workshops, or become a farmer for a day (conviértete en granjera o granjero por un día).
We look forward to sharing the experience with you!
